Google Analytics is getting a complete makeover

For those of us who are "not so new" to Google Analytics, we've always seen some of its flaws. I've used the platform for over 4 years now, and I always secretly wished it looked a little better. And acted better too. With almost 40 accounts tied to my mail, my biggest frustration is always when I log in, then you'd have to scroll through all these account to find just the one. But Google…

Google Analytics Demo Account: See live data from Google’s ecommerce

One of the toughest parts of learning web analytics is visualizing data. And although there are several channels to learn Google Analytics, from free online courses to online communities and then more professional in-person classes, one thing still stands, practice makes perfect. On August 3rd, Google announced that they'd be opening a free demo account for people to work with. This account…

Google Data Studio – Free reporting dashboard for freelancers, agencies

In my 5+ years in digital marketing, I've always hated one task, reporting. And not because the reports weren't rosy, no. Mostly because the amount of time it takes to generate these reports drives me mad. And the thought that I have to do this every week...? God help me. But project reporting is a necessary evil. It helps guide decision making, marketing optimization and tracks progress. So…

Noticed a spike in fake referrer traffic on Google? You’re one in many

If you've been using Google Analytics for a while, you've probably had to deal with fake traffic at some point. They come and go, and every now and again, you find a fix on the public web. But the most recent traffic spikes have become a bit more hilarious and simply annoying in some cases. You know how you just started a blog and you're really scurrying for traffic day and night and trying to…

Improving Your Mobile Strategy with responsive design & Analytics

Think about the last time you purchased something on your mobile. Do you remember what the experience was like? Chances are it was relatively smooth, which is why you completed a purchase. On an average, if a sites takes over 5-10 seconds to load, we don't wait to see what happens. And that's putting it politely The scenario painted above happens all the time with mobile marketers. As…

10 Useful Google Tools for Nigerian online Marketers and SMEs

I started referring to Google as “almighty Google” the moment I realized it was way more than a search engine. Google offers a lot of useful tools that can be of utmost help to marketers. The following are some of the top Google tools marketers should get familiar with. 1. Google Drive Let’s start with Google drive, Drive starts you off with 15 GB of free Google online storage, so you can keep…

Get automatic insights & suggestions with Analytics

One of the things I love the most about digital marketing is data analysis. It is the single most important factor that differentiates online from offline in my opinion. And it's one heck of a time and money saver for brands. In one of my many analytics classes as a trainer, I once helped a leading directory listing website solve a complex problem they couldn't figure out. All through Google…

Marketing for Beginners: An Introduction to Online PR

How do you build up your online presence? How do you enhance your brand equity? So many businesses have long discovered that having sponsored tweets and posts, conducting weekly giveaways and all doesn’t always translate to bigger sales. Online PR has become a very important part of this digital age for businesses. Building a brand presence online organically has become the bane of most brands.…

Building A Marketing Department From Scratch

A couple of years ago I was given an incredible opportunity to build a marketing department from the ground up. The truth is that I had no idea what I was doing. Previously, I had dabbled into email marketing , web design and sales activation before doing a bit of communication, branding for a non-profit, and a whole lot of freelance marketing related jobs. So I did have some marketing…

Customizing Your Marketing Funnel

5What is a marketing funnel? Think about your normal funnel (used at home), the idea behind is to get your liquid content safely from a container (wide or narrow) to another container (most likely narrow)so that nothing spills. We define a marketing funnel as the different stages your customers go through when marketing your products up to the point of use. That's the stage at which customers use…