3 free tools to measure your website’s speed & fix issues


How fast does your website load? Do you know?

And I’m not talking about what you think, like “I think it loads fast enough”. No. I’m talking down to milliseconds.

If you don’t know that, here are two of many reasons why you should

  1. Website speed impacts your organic search ranking
  2. Most users wouldn’t wait around for a website that doesn’t load in a few seconds (5secs is more than a few)

When it comes to web speed, there’s a general rule of thumbs. Anything more than 2 seconds is a little too much. But I’ve seen sites take as much as 16 seconds to load. Think about what you can do in 16 seconds. Watch 3 snapchat videos? Go to the loo? Boot up your laptop? And all this time, a website is trying to open the first page.

Research shows that 47% of people expect a web page to load in under two seconds, and 57% of visitors will abandon a page that takes 3 or more seconds to load.

Checking your website speed is not a thing for the “techies” or developers, anyone can check any website’s speed. Lets see a few tools that can help you with this.

Pingdom Tools

Pingdom tools is my go-to for instantly checking how fast a website loads. Lets take this website, localizeddigital.com as an example. To check the website’s speed, simply visit https://tools.pingdom.com and type in the URL of your website.

pindgom tools - localizeddigital

And that’s the result for localizeddigital.com.

Note that sometimes to get the actual record of your pagespeed, you need to run the test twice from the same test server location. You’d also note that the total page size and number of requests is displayed. This can help give you pointers as to some reasons why your website is slow. Ideally, your website shouldn’t be more than 1MB. And although we tried to work on that, we still haven’t nailed that sweet spot.


This is my next go-to for website speed. It gives you a more detailed analysis of your website based on multiple criteria.

To use GTMetrix, go to https://gtmetrix.com/ and type in your website’s URL. Here’s a result of ours

gtmetrix - localizeddigital

The most important things in this report are the PageSpeed Score and the YSlow Score. Once you have your results, scroll down to see tips on how you can make your website speed better. The last on our list is

Google PageSpeed Insights

This guy is the mother of all strict tests. Google Pagespeed insights, as the name suggests, is powered by Google. They have a more stringent set of criteria to grade a website’s speed, and most websites fall short, including ours sadly (although our developers work hard to fix this)

Google Pagespeed Insights - localizeddigital

If you have better results than ours on Google PageSpeed Insights, be sure to let us know in the comments box below.

If you use these three tools combined, I can guarantee that you’d have a pretty good idea of how fast your website loads to the rest of the works. Go ahead and check out your website and see how fast it loads, remember, more than 2 seconds is a little too much.

Have your checked your website out yet? let us know what your results are like in the comments box below.