YouTube is basically the new tv, and with the constant upload of content, every single video is fighting for a viewer’s attention. This makes it a tougher situation for anyone looking to start a channel, however, with consistency, many YouTube channels have made it out of the crowd.
Before creating a YouTube, you should consider or answer some of these questions…
What is your main objective for starting a channel? This is the first question you’d have to answer. It’ll play a huge role in ensuring your commitment level and dedication do not nosedive.
Are you looking to become intimate with your customers? Or do you just want to jump on the YouTube bandwagon? This is actually very important because every other platform like Facebook and Twitter have integrated videos into their features. So you have to ensure you have a solid reason for opting out of using those and creating a YouTube channel.
On the other hand, if your answer to this question is something like “I just want to go viral and make tons of money,” you may want to rethink things. Yes, sometimes people luck out and go viral with a random uploaded video but you can’t bank on this. For most people, finding success on YouTube takes time and effort, so if you aren’t ready to put in the work then you may be sorely disappointed.
What’s the theme of your videos?
What do you want your channel to portray? What’s your underlying theme? Have you decided what you’re going to make videos about? The possibilities are endless—you can make videos about your business, your customers, your staff, or behind the scene’s of day to day activities. However, it’s important to note that when it comes to building a subscriber base it’s best if you stick to a specific topic or niche, because, like earlier said, YouTube is populated already.
Is this a niche that you’re actually interested in?
When you end up choosing a theme? You have to be sure it’s something you can sustain over a long period. Once you lose that buzz around your videos, your viewers somehow will sense it. A big mistake that many people make when starting a YouTube channel, a blog, or really creating any sort of online content is that they choose a niche or topic because they think it will be popular and not because it’s something that they actually care about.
When Toke Makinwa’s Toke Moments started, vlogging wasn’t a big thing in Nigeria, there was skepticism all around it, but her consistency has made her a force to reckon with.
Hence you should keep in mind that once you start creating your videos, you’re going to be fully immersed in the subject that you’ve chosen to make videos about, so it better be something that you’re passionate about.
What audience are you targeting?
What do you know about your audience? Their demographics; their viewing patterns? What part of the country they are viewing from? etc. Knowing your audience will influence the time you post your videos, the regularity, the topics based in the overriding theme etc. Do a bit of research and create a profile of your ideal viewer. This will help you streamline the content and style of your videos. You also need to find out if there’s another YouTube channel with the same target audience as yours, you need to study them, pay attention to people’s comment about them and see what you can do to stand out from them.
How are you going to measure your success?
What parameters will you use to measure the success of your channel? Your parameters may differ depending on your reasons for starting the channel, which you already answered above. A certain number of views? Number of subscribers? Amount of traffic driven to your website? or becoming a YouTube partner within a certain period?
You can monitor your progress by seeing how close you are to your goals and when you reach (and ultimately surpass) them, it’ll be time to celebrate! However, it’s very important to note that success does not come overnight, you have to be very patient, consistency does the trick when it comes to hitting your online targets. Do you have a YouTube channel? Feel free to share your initial experience with us below!