How to setup Instagram for Business for your brand

Instagram recently upgraded their app to offers tools for businesses to help customers get in touch. Convert to a Business Profile on Instagram and get access to new features like contact information, Instagram Insights and promoted posts.

As a marketer, making the switch to an Instagram business profile will give you access to a number of features that will be helpful for your business.

In this article, you’ll discover how to switch to Instagram business and the vital icons you should get familiar with.

1. Update to the latest version.

To access the new Instagram business profile your app must be updated to the latest version. Then open your Instagram app, tap on your profile photo at the bottom right

Next, tap on the settings wheel icon at the top right.

You’d see “Switch to Business Profile”, this leads you to the new Instagram business profile.

Instagram for business

Set up your Instagram for business profile

Tap on the Switch to Business Profile option, and then the View Features link to learn about the features that come with switching to a business profile.

Instagram for business

3. Connect to your Facebook page.

Tap continue to your Facebook account,

Next, confirm you have authorized Instagram by tapping OK

Instagram for business

The next page connects you to the Facebook pages you admin. Click on the page you want to switch to Instagram business.

Instagram for business

Add your phone number, email, or location/ address so customers can reach you directly from a button on your profile. Instagram will automatically pull information from your Facebook page. You can choose to use this information or remove it, based on your preferences.

Instagram for business

Once you’re finished, you’ll be taken back to your Instagram profile, which will now be a business profile.

PS: You won’t be able to successfully finish this page if you don’t have a Facebook fan page. You’d have to create a Facebook fan page to move to next stage.

4. Explore your Instagram insight icon

Once you convert to a Business Profile on Instagram, you’ll get access to Instagram Insights. Insights will help you understand more about your audience on Instagram, it is very similar to Facebook insights.

Instagram Insights provide information on who your followers are, when they’re online and more. You can also view insights for specific posts you’ve created to see how each performed and how people are engaging with them.

After you post something to your business profile, you’ll get engagement analysis like impressions and reach from your posts, and the number of website clicks from your business profile.

Instagram for business

Promote your posts.  

The Promote icon lets you turn well-performing posts into ads right within the app helping you connect with prospect customers.  The promote button is similar to the Facebook promote icon on Facebook fan page. Simply pick a post you’ve shared on Instagram before and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.

Note that your Facebook page is linked to business accounts instead of your Facebook profile. Hence, if you want to promote your Instagram posts on your business profile, you’ll have to do that through your Facebook page and share the posts from Instagram to your profile.