We recently spotted a Facebook ad preview feature on the ads manager dashboard. Along with other new changes, but this seemed most useful at the time.

One of the most common requests clients have when running ads is to know how it looks. In some cases, clients actually want to see the ads on their timeline the way a user sees it, but we’d not address that today. This new feature provides a sharable link. Clients can follow that link to see what the ad looks like on Facebook, Instagram and the audience network. Pretty cool.

How to get sharable ad preview link on Facebook

Open up the ads manager and navigate to the specific ad you’d like to share. Select the ad with the checkbox to the side, then click preview like shown below

fb preview step 1

 

On the popup that you get, click on the top right link button and select share a link as shown below

fb preview step 2

The next popup shows you a sharable link you can give to your client. Here’s the link generated for this post – http://fb.me/1XEh54rjZYi74Ji. This link can also be passed on from the client to his management tea, for example. Here’s what the client sees on their end.

fb preview step 3

You’d notice Facebook also gives them the opportunity to opt-in to see the ad in their newsfeed. I think some of us here will relate to the joy of knowing your clients can see their own ads.

I hope this makes your job a little easier now. So next time you get that call saying, “I can’t see my ad! How do I even know what it looks like?” Well, here’s your response.