What do people in your community think about your brand? Do you think the message passed is the message received? How best is your message conveyed either by text, images, videos or a combination of all three?
From experience visual is key. If you can relay all your messages through images (motion or still) then that’s very good, you will most likely be seen more than your competition and other brands on social media. But good visual just doesn’t cut it anymore you need very strong visuals to stand out from the pool of other brands having good images upload every day.
Imagine scrolling through your Facebook page and you see really cool images of your friends on vacation, others getting engaged or some showing off their kids, and then a brand’s post pops up its more likely for you to just keep scrolling without soaking anything the brand has to say. Well same is the case for your followers, you need visuals that’s cool enough to get their attention and strong enough to pass a message. Here are some proven tips that would help you achieve this feat:
1. Have a consistent colour palate
This has to do with your overall branding. Take a look at some of the well known brands locally and internationally, you will notice that they use the same colours over and over and over again. In their logo, text (font type and size), pay off, website and any where their brand is represented. Take a cue from this choose two (2) to four (4) colours to use consistently throughout all of your social media post and general marketing communication. Using the same colours over and over again will help consumers become familiar with your brand. E.g Anywhere you see a combination of Orange and white what first comes to your mind is GTB, not because it’s the only brand with that colour combination but due to consistency over the years, they have successfully achieved brand recall, recognition and also top of the mind awareness i.e even if the communication is not a GTB ad or placement the first brand you think of is GTB.
2. Use the right Images
In combination with a consistent brand colour and font, finding images to bring it together is critical for the success of a visual brand. A picture they say speaks louder than a thousand words, so be sure it’s the right 1000 words you are saying. The style, type, tone of the image used can help you build brand awareness and proper communication. Also, bear in mind what you are selling when using images. Foe example, a brand that makes different variation of African print should not use a man wearing suit as an ad image even if the copy justifies the image. Remember people might not be patient enough to read the accompanying copy.
A photo posted by GTBank’s SME MarketHub (@smemarkethub) on
3. Tell a story
Every brand has a story; it’s up to you to create yours. When you are trying to grow your brand, be intentional in what you post; don’t just add to the clutter, your visuals should be able to communicate the message with/without the ad copy. The trick is a lot of times people are not patient enough to read, so make your visuals the story.
4. Ensure your visuals have a plan, purpose and promise
There has to be a reason why you need to put the visual out there. Before doing this, it must have gone through some thought process. Which includes when, why you want to send it out and, the expected call to action (like buy, register, download, like or share). Your Visuals must have a goal, either to engage your audience, promote your brand, boost sales or just simply to create awareness. Also, it should hold a promise (not necessarily tangible); maybe consistency, fulfillment, or efficiency. This assures your audience that your brand is human.
5. Tackle each medium differently
Your content will be displayed on different platforms with their unique features and so visuals should be designed for each platform uniquely. The best size for Facebook post is 640X640px, Instagram is 1080X1080px and twitter is 2:1 e.g 1000X500px or 800X400px. Text and images will be adjusted appropriately to fit each image size.
At the end of your design, your visuals should have the following:
Streamlined look and feel: refer back to the GTB example in point one
Tone: whether your tone is bold, vibrant, playful, clever, cool, fun or authentic it needs to humanize your brand, connect with your audience and have a clear personality.
Clear Message: straight to the point, with a clear representation of your brand
Build trust: People only buy from brands they trust, so if you are not running a monopoly business then retaining and attracting trust through your communication should be one of your priorities.
Quality: images, videos or GIF should not blurry, skewed or in any way not rendered properly. This is not only offensive to the eyes its gives your brand an ultimately bad reputation.
How do you ensure strong brand messaging across your social media channels? Let us know in the comment box below.