We all know Facebook has a knack for innovation. Non-stop improvement of the platform. Even if it’s just a button. There is always as improvement, a new feature, something to look forward to. While you are still learning or adapting to the new feature…bang! Another one is up. If you are not social media obsessed or an addict it’s truly hard to keep up with what’s new and what’s not.
One of my best releases for 2015 was the improvement on the like button. I mean someone announces their mom is dead and people like the post. That’s weird but with the inclusion of the heart, surprise, crying and angry emoticon made it easier for people to express how they feel when a loved one is sick, celebrating birthdays or engagements.
Facebook upgrades are usually done based on trend watching. They don’t innovate because they think it’s cool or just for the sake. They do this based on consumer behavior.
Recent consumer behavior shows that people prefer to consume online video and in the moment updates (everybody wants to know when it’s happening not after it has happened). This study brought about Facebook Live.
Facebook Live is a new feature that offers live-streaming video access to users. By tapping the live stream icon, you can start broadcasting video live from your Smartphones, with an optional description for the video. Users following you will have the ability to “tune in” to the broadcast. At the end of the video, you can tap “finish” to complete the video, at which point it will be posted as a permanently available feature on your timeline (no this doesn’t delete after 24 hrs…lol). The maximum time limit for a broadcast is currently 30 minutes, and you can block specific users if you want.
At a glance, you’ll notice this live-streaming feature is very similar to other products in the market. Products like Periscope and Meerkat, which uniquely offered live-streaming video for their users. However, there are a few key differences with Facebook Live, most notably being the ability for the video to be retrieved at any time. Let’s run through how to use this Facebook Live:
There are various ways to use the live video. On a personal page you can let your friends and family be part of a major event in your life. Like a graduation ceremony, promotion and a whole bunch of memorable events. And as a brand, this feature can be used to live-stream major announcements like a product launch or a merger. You can also let your followers be part of a seminar, event or even an interview.
Whatever reason you are using the live stream for, there are few things to keep in mind which includes:
Pre-Announce your live stream
Make several announcements before the D-day. Create anticipation within your followers about the event and this will ensure that people stream in on the day of the actual event.
Using the Facebook live has its own downside just like any other live event. You have no control over what might go right or wrong. And you can only hope it goes right, but when it doesn’t e.g say an interviewer ask the wrong question or you have to have pre-meditated plan to correct that. You necessary don’t have to go offline, but making a joke out of such questions might be a better approach.
Check your connection
You don’t want to be live streaming and it keeps breaking because your internet is bad. Before the D day ensure your internet is checked for speed, reliability and efficiency. The best moment might just be when your internet decides to develop problems and you wouldn’t want that.
Write a good description
This is more like a video caption. This is what people read before they tune it. So it has to be attractive enough to prick their curiosity.
That’s the whole point of live streaming in the first place right? But you have to take it up a notch. Show appreciation, ask for feedback, and answer questions during the live event.
While we are learning how to master this feature, which will take about few weeks, we will keeps our fingers crossed as to what Facebook will hit us with next.
Have any questions on Facebook live, like how to locate the feature on your page? Tell us in the comment box below and we would be happy to help out