Wondering how to go about it without paying a digital strategist? This article will be of help.
Twitter advertising isn’t difficult to set up. And even if we know twitter ads are more expensive than Facebook ads, it can also provide an additional stream of traffic, customers and revenue.
In today’s article, we will discuss three cost-effective ways to advertise on Twitter.
1. Promote your account
Follower campaign ads are designed to increase visibility and grow your followers. They are the promoted accounts you see in the who to follow boxes on the home page and search results page, sometimes you also see the tweets on your timeline.
To create a Promoted Account campaign, go to Twitter Ads. If this is your first time in Twitter Ads, you’ll be prompted to enter your country, time zone and payment details.
Next, choose Followers from the Select a Campaign Objective menu, and give your new campaign a name
Set the campaign dates and select the target audience for your campaign.
Enter the demography and language of your target audience also include the people you want to reach and the devices you want your ads to appear on.
You can further target your audience by the people they follow, their interests, behaviors and demographics, the events they’re interested in and even the pets they have.
The more targeted your audience is, the easier it is to see which ads are performing and which are not. Attain your goals one campaign to another. If there’s a number of things you want to target, it’s better to break them into separate campaigns so you can measure the results more effectively.
2. Determine your budget
Like I said earlier Facebook ad is cheaper than Twitter so to control the cost of your campaign and minimize your risk of overs spend, set a total and daily budget. This means you’ll have to prioritize on the number of followers, lead or click-through to your website you plan to get at the end of the campaign.
Divide your total budget by the number of days you’re going to run your campaign (say seven or fourteen days); to get your daily maximum budget.
Click on Show Advanced Options to see your pricing options. Set either a target bid, or a maximum bid, depending on how much a new follower is worth to you.
Next, create some tweets that will show in mobile and web timelines. In your tweets, include the words “Follow us” and tell people why they should follow you. I recommend that you don’t include an image or any links, as they’ll be distracted from the Follow button. Also make sure your CTA (Call To Action) is very catchy.
Remember, this is your first attempts at Twitter advertising. Your first attempt should be viewed as an experiment. It’s an investment in figuring out the winning formula for your business
3. Make your creative
Create variations of your tweets so you can see which perform best. The next step is to save and launch your campaign. It will go live once it’s been approved by the Twitter advertising team.
Twitter ads can be relatively effective, especially for awareness / engagement ads. And in one case, one of our Subject Matter Experts saw as little as $0.04 per follower for a highly targeted campaign (females with expressed interest in food). Try out Twitter for your brand today and let us know what you think.
If you already run Twitter ads, let us know what your experience has been like in the comment box below.