The Complete Guide

to selling online in Nigeria

A guide to selling online in Nigeria

Why did we write this guide?

We realize that ecommerce is the new thing for SMEs now, and we also realize the pain most SMEs face with not knowing where to start. And the truth is, a lot of us have gone ahead to do the exact same thing you’re trying to achieve. And we’ve got a ton of experience and learning from the first try. So the question became “Why keep this to yourself”

One major thing we’re trying to help you accomplish here, is to save you some stress of figuring out how to setup your ecommerce store all by yourself.

The guide is filled with tips and advise that could help you make better sense of your ecommerce setup. Be sure to bookmark this page so you can always reference it while in-between some tasks we’d be suggesting here.

Who is this guide for?

If you’ve tried (unsuccessfully) to start your own ecommerce business, or you’ve been struggling with the idea, not knowing where to start from, this guide is for you.

If you currently sell your products one-on-one with customers, this guide is for you. Save yourself some logistics and operational cost by going online.

The complete guide to selling online in Nigeria is for SMEs and individuals looking to get into online retailing and have little to advanced knowledge about ecommerce. And while there are no guarantees for success, some things can greatly improve your chances of getting a better head start. And that is what this guide is about.

How much of the guide should you read?

The guide is broken into three chapters. The first focuses on individuals that want to build their own ecommerce platform. The second & third chapters focus on individuals that want to sell on merchant websites or social media.

You might want to pick out a chapter that works best for you, or go through the complete guide to get a good understanding of what it’ll be like on both  angles.

Either way, we have broken each down into smaller chunks of information. Go through the links to see which is important to you. However, reading the complete guide will give you much more information.

Chapter One

Setting up your own store

chap-1 setting up your ecommerce website

Chapter one talks about setting up your own online store. And as a freelancer who has helped more than 10 businesses do this, I can assure you that there’s a wealth of information in here from all the authors.

Setting up your store has a lot of functional parts you need to take care of. From what platform you should build on to product photography and making deliveries. All these are aspects of the online setup that could either make or break your business. Find the topics from chapter one below.

– Do you custom build your own website or use a CMS platform?

– Which ecommerce platform should you use?

– 3 popular Nigerian online stores that were not built from scratch

– The best online payment systems to use in Nigeria – We’ve taken the top 5

– Tips for hiring a website designer for your ecommerce store

How to take stunning pictures for your products without a professional photographer [VIDEO]

A list of 20 delivery companies in Nigeria your ecommerce store can use

– Handling returns and refunds for your store

– Setting up your Customer Service department, even if its just you 🙂

– Using social media as a customer service channel

Chapter Two

Selling on merchant websites

chap-2 selling on third party websites

Not every SME owner or individual has the funds or resources to setup their own ecommerce website. And thankfully you don’t have to if you fall into this category. Sites like Konga, Jumia, Jemia Market, OLX and the rest are available for you to sell on as a platform.

In the second chapter of this guide, we’d be reviewing some of the merchant websites currently available to Nigerians. We’d also be taking real world experiences from sellers on these marketplaces. And if you have any experience selling on any of the merchant websites, be sure to drop a review for others!

– Top 10 best websites to sell online as a merchant in Nigeria

– Pros and cons of using a thrid party merchant website

– Comparing commission rates across Nigerian merchant websites

– Best practices for getting more sales on a merchant website

– Sellers review their experiences selling on third party websites

Chapter Three

Selling on social media channels

chap-2 selling on third party websites

Not every SME owner or individual has the funds or resources to setup their own ecommerce website. And thankfully you don’t have to if you fall into this category. Sites like Konga, Jumia, Jemia Market, OLX and the rest are available for you to sell on as a platform.

In the second chapter of this guide, we’d be reviewing some of the merchant websites currently available to Nigerians. We’d also be taking real world experiences from sellers on these marketplaces. And if you have any experience selling on any of the merchant websites, be sure to drop a review for others!

– Pros and cons of selling on social media channels

– Case Study: Debras Grace, selling on Instagram

– Providing online payment options for orders placed on social media

– Keeping track of financials for your social media orders

– Tips on selling to your social media community

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Created by the Localized Digital team.
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