Business Description no longer editable in Google My Business

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For businesses already using Google My Business, as of August 1st, Google dropped the ability to edit your business description. You can now edit all your business infromation on Google+

SEOs are suggesting that the reason for this change was because people stuffed keywords in these descriptions.

In the official statement by Google, the company says

The Introduction/Description field is no longer editable in Google My Business. It only displays to users in Google+, and may still be edited there. Editing of attributes, coming soon to all Google My Business views, will be an improved way to describe your business to users on Google Search and Maps.

If you run an agency and you help clients manage their Google My Business profiles, you’d do well to keep this in mind.

How to edit your Into/Description

To edit your business introduction or description, visit aboutme.google.com. Click on the top right to go to the right Google profile. Then where it says the story option, click on the pencil icon:

Image source: seroundtable.com

Once you do this, a popup dialog appears. All edits can be made on this dialog

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