I owe this one to a Facebook connection that I can’t seem to find anymore. He shared a link to the live certifications.
Facebook’s Blueprint has always been around, I remember it as far back as 2014. Maybe I’m wrong, but I remember where I was when I read about it. To put it in a nutshell, the Blueprint program is similar to Google’s Partners program. Only that in this case, there was no certification, at least till now.
The Facebook Blueprint program has two basic certifications.
But to get the certificate in any of these two, you must pass a Facebook Advertising Core Competences exam. Along with one other exam specific to your certification. You can consider the Core Competence exam to be like AdWords Fundamentals. And like Google Partners, you get a badge after successfully passing the exam
The Facebook Blueprint program is primarily a catalog of learning materials that show you how to use Facebook’s tools. This catalog also prepares you for taking the exam
Taking the Facebook Blueprint Exam
I use Facebook Ads Manager on a day to day basis. And in some cases, I’ve had to manage thousands of dollars everyday. Campaign objectives range from app installs to website conversions and in rare cases, just plain awareness. So usually when I see things like this, my first thought is “Of course I can pass this without reading”
So I jumped into the “Schedule an exam” tab and started snooping around. I did feel like something was off immediately I saw the “schedule” word though. After much roaming around, I got to this screen. Effectively, the exam costs £50 which translates to roughly N25,000 in this FX regime. Which isn’t bad, its exactly how Google started till they figured it wasn’t worth it.
Well, I wasn’t taking an exam on a whim of luck that’ll cost me 25k. So I took the “mock” exam 😛
The exam had 19 questions in it and cut across several topics. Its annoyingly similar to the Google Partners Video Advertising exam, too many English tricks going up and down. But I kept clicking at those answers and I got a 100% score! Booyah!
Safe to say the exam itself wouldn’t be so hard (if you’re a regular user like me). Maybe I’d be taking this exam soon, or maybe I’d just wait for Mark and his team to feel giddy enough to remove the £50 price mark.
Who knows these things.
Have you had a chance to take the Facebook Blueprint exam yet? Let us know in the comment box below