Anyone in the digital marketing space would know that this had become a huge problem for brands and clients. Dollar ad accounts didn’t make it easy at all for us to make payments. First there was the $100 restriction by banks on their cards, which meant that paying $500 needed 5 cards! Just last week, I had to somehow get 30 cards to make payments online.
But thanks to a tip from Subomi Plumptre of the Facebook group “Silicon Africa“, I got a tip that Facebook might have started taking Naira payments. Sure enough, tried it out just now and I have a N100 balance on my account.
1. You’d have to create a new ad account that is naira denominated. If you have a Facebook business account, this should be easy. Just setup a new ad account and choose the Naira option.
2. When you get to the payment method modal, be sure to select PayU as the payment method.
3. Once you have this selected, proceed to enter your card details. PayU accepts both MasterCard and VISA debit cards. The only catch is the 3DS screen that comes up. If you’ve shopped on Quickteller recently, you’d likely be familiar with it. For MasterCard users, you’d need to put in your one time OTP to complete the transaction. Here’s what that page looks like
A few things to note
Naira payments have to be prepaid. You wouldn’t be billed as you go, rather, you’d fund your account and then run it from there
Your Naira account isn’t a dollar account that has been converted to Naira, so no DCC issues with the banks are encountered
Still based on the previous point, your campaigns are now directly charged in Naira. So if you were using $1 / click before now, don’t convert and assume it’ll be N500/click or N320/click, you’d need to check to see what your new charges are like. Once you have this, you have a baseline moving forward