Every freelance marketer or small business knows this pain. Since the crash of the Naira, $100 limits on debit cards, and high FX, advertising has been hard. Paying for ads is now punishment, because you either make payments small small every month, or get a dollar card. If you go with the dollar card, the next pain point becomes actually getting the dollar at reasonable rates.
That’s why we were excited when Facebook brought in the PayU option for Naira payments. And it has been a lifesaver.
And now it looks like Google will be following suit. A few days back, a reader hinted at a possible NGN payment option on AdWords. We checked it out and noticed that indeed the Naira denomination was now included in the signup page, which wasn’t available before now.
But as of this moment, there are no available payment options under this currency setting. Sources say this is in the works and we should be patient for a possible rollout.
It’s hard to stress how much of a relief this would be to advertisers in Nigeria, I think it’s long overdue. What we’re likely to see is a dedicated payment option for Nigerian cards, just like in Facebook. Payments are also likely to be on a prepaid basis.
We would keep an eye on this space and let you know if anything changes.
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