Integrating Email Marketing to Social Media in 5 Steps

Posted by Localized Digital | January 20, 2017 | Content Marketing, Email Marketing, SME Tips, Social
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Email has always been one of the best sources of quality customers for almost any online business. From ecommerce to blogging, your email subscribers tend to be more loyal because they’ve permitted you to sell to them. Which is why it’s usually regarded as a core traffic source for most businesses.

While email marketing and social media are singularly effective, they can exceed marketing goals when combinedClick To Tweet

Knowing that only a few people make buying decisions based on information from a single medium, it is of essence to integrate multiple channels so as not to miss out on other opportunities and the natural rhythms of the buying cycle. While email marketing and social media are effective on their own, when combined, they can exceed marketing goals and give desired results. Here are a few ways to integrate your social media accounts into your emails and get more;

Include Social Icons in Emails

While this may sound like an obvious one, it’s important to include social icons in your email campaigns. Don’t stick a tiny icon at the bottom of your email; people rarely take conscious note of that. You have to be loud and proud of it, stick it boldly at the top of your email.

Including your social icons alone isn’t enough neither, your emails should always have Call-to-actions (CTAs) that will nudge your readers into clicking on your social media icons. Don’t be afraid to tell them to take an action, you could tell them to share this email using their social media profiles or even comment. You can also send dedicated emails telling your audience why they should follow you on Social media.

Get Sign-ups on Twitter & Facebook

Facebook and Twitter ads now enable you add email “sign-up” buttons. All you need is media platforms with content, image and CTAs. Make sure that the content will compel people to sign-up.

Upload your Subscriber list to Social Networks

Having a social media presence puts a face and a name to your brand. Following your audience on social media will give you a better idea of their requirement and desires. You can find them by uploading your subscriber list to your social network. There are different ways to upload subscriber lists on different platforms;

  • Twitter:

    For Twitter, the best way to start is to link your email address with your Twitter account, that way, Twitter scans your email contact list. You can also upload a CSV file of your email contact list under the “Twitter Ads” tab.

  • LinkedIn:

    LinkedIn allows it’s users to search for email addresses. You can also upload a list of contacts to broaden your and network LinkedIn will contact data. Once the list is matched you can connect with them all at once or select one by one whom connections are added to your network you can send them an invitation to your product.

  • Google+:

    Upload your subscribers list to Google+ via ‘Open Your Address Book’. Upload your list and create a segmentation by splitting contacts into different circles.

  • Facebook:

Facebook has an elaborate feature that doesn’t just allow you add people but also allows you choose how you plan to add these people. With the “Custom Audience” feature, you can roll out a targeted Facebook ad and increase follower-ship for your company Facebook page. You can also upload a CSV file.

Run retargeting ads on Facebook and Twitter for loyal email subscribers

Here’s how retargeting works; you install a tracking code on your website and this in turn allows your ad platform to cookie visitors, then show them ads on other platforms (like Facebook). If you create a targeted email campaign for your subscribers, then retarget only the ones that clicked through, you eliminate guesswork.

Blindly running ads is an easy way to spend a lot of money, however, matching intent and interest with targeted ads is a good way to make a lot of money.

Create an exclusive social group for your email subscribers

Doing this can build strong relationship with your subscribers. Some people even go as far as creating a whole new app. The guys at TechCabal did it with Radar. But you can always start with a Facebook page. The key is to ensure your page is ACTIVE, flowing with innovative ideas to keep your group members engaged and active. By doing online activities like contests, free giveaways, quizzes and video blogs, you can learn more about the members, and thus build a strong bond. This is a hugely underrated tactic.

Have you tried any of these suggestions already in integrating your email marketing with your social media efforts? Tell us about it below!

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About The Author

Localized Digital

We work as a team to answer your most pressing questions about Digital marketing in Nigeria. Feel free to ask any question by tweeting @localizedigital

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