Email marketing is a high-impact and low-cost way of delivering your marketing pitch to current customers and some prospects — if, you have a great email list. A mailing list that is short, scanty on information, full of errors and redundancies, or just not on-track with targeting can be worse than having no data at all.
If you’re working on building an email list or you’ve run out of ideas to do so, here are 10 simple ways to grow that email list:
Ask visitors to sign up
You know that pop-up that comes up when you visit some websites? Well, you can have that on your website too. Usually, you have to offer them something valuable to encourage a signup like good content, a discount code or freebie etc. You also need to ask to verify the email address to make sure it exists. Here’s what ours looks like:
Subscribers only access
Create a content or offering that is too good to pass up for your customers and ask that they subscribe before they are qualified to access it. Make sure it’s too good to pass up. If not, you’d probably just get laughed at, lol
Promote an online contest, like a free giveaway and have entrants sign up or submit using their email address. We tried this once at Localized Digital with our free hosting giveaway. Worked like a charm
Sync social media platforms to your website so when users share content on your site, you can automatically get their social media login information which is usually a valid email address. You can also make your comment section social media enabled so that when people comment you can get their information. Check out other ways to integrate your email marketing efforts to social media here.
Build with your blog
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email when they want to to leave comments and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
Optimize your website for opt-ins
If a customer or prospect visits your website, they’re already at least somewhat interested. Don’t miss the opportunity to add them to your email list; include email registration forms on every main page of your site, as well as on the pages for popular products and services.
Daily deal sites can be useful for retail or local service businesses e.g Deal of the day on major e-commerce stores in Nigeria. Offer your discount (daily deal) through the site for a limited time and ask anyone who wants to grab the deal to provide their email address in exchange or put an email barricade i.e if they don’t provide their emails they can’t access the deal.
Give them an option
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell social media and blog advice, provide three options on your opt-in form that allow users to sign up to receive info about social media, info about the blog or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
Create a teachable moment
Are you an expert in something people want to know about, like weight loss, home improvement, cooking, etc.? Promote an exclusive online email course available only to subscribers.
One last pull
If a visitor gets through your entire website without opting in, grab them one last time before they go. Set a pop-up to appear asking for an email address whenever someone is about to navigate away from your website or blog.
Building an email list takes time and effort but if done right, it is critical to marketing success in this digital age.
Have you tried other ways to build your email list? Tell us!
- Was this article helpful?