social-media-for-crm

Using Social Media Channels as a CRM Tool for your Business

Social media offers a wealth of opportunities for keeping in touch with your prospects and customers, maintaining customer relationships, and building your brand. All this you probably already knew. But did you also know that you can use these social media channels as a customer service tool?

Marketers, entrepreneurs and SME’s need to be where customers are. And they need to communicate through the channels customers prefer. That means participating alongside with different social media channels you’re sure your customers will be active on.

Facebook, Twitter, and other social sites and instant messaging have become CRM (customer relationship management) tools for businesses. We’ll be talking about how some social media channels can be used as  CRM tool for your business.

1. BBM

Blackberry Messenger is a very versatile tool for all kinds of messaging. It is also an instant messaging application that helps make communication easier. As a business, you can leverage this as a means of CRM for your brand and make it a platform for prospective customers. Customers can communicate with you, ask for support and also give feedback. The good thing about BBM is if you sell products you can always showcase your products on the display image for your bbm contacts/ customers to see.

bbm-channels

You can also try out BBM Channels for Brands and invite your most active customers to that channel. Get more users there by offering secret deals and offers only on your channel. With the added flexibility you get on BBM channels, you'd be able to connect more with customers.

Tips to leverage BBM as a CRM channel

  • Your display name should be your brand name and must be uniform on other social media platforms.
  • Leverage on your display picture to showcase products to bbm contacts
  • Try as much as possible to avoid too much broadcast messages (BC), it puts customers off and they could be tempted to delete you from their contact list
  • Get feedback from your customers, ask them if they are satisfied with the product they got from you.
  • Respond effectively and on time
  • Before posting a testimonial, get appropriate approval from your customer. Some customers are not comfortable with brands posting there chat on social media to the public.

2. Instagram

Many businesses in Nigeria have embraced using Instagram to build brands, market products and also sell. Fortunately Instagram does an amazing job of making the process pretty easy.  Apart from showcasing products and buying and selling on Instagram, this platform can also be used as a feedback tool for brands and marketers. Another cool thing about Instagram is, you don’t have to follow the brand to give feedback or make enquires via DM (direct message)

Tips to leverage Instagram as a CRM channel

  • Make sure your bio says everything you want  people to know about your brand and contact details if necessary
  • While it’s important to be clear about what you’re selling, you also need to attract the attention and interest of likely customers with your descriptions.
  • Always reply comments and DM’s as fast as possible, remember you’re active on this platform because of your customers. A lot of people give feedback about brands and say, they have nice products but they never reply on time. You don’t want your brand to be one of those guys.
  • Make purchasing easy by providing enough information about products in each post.
  • Ask for feedback from your customers via DM, ask them if they are satisfied with the product they got from you.
  • Leverage Instagram for business to give customes easier access to your contact details and more.

3. WhatsApp

WhatsApp is another powerful communication tool. It is a good one-to-one platform for direct communication with existing and potential customers. Just like BBM, you can use WhatsApp to send images, audio files, short video clips of your products and text messages to users. Apart from using it for personal communication, you can use WhatsApp for your business in various ways, like leveraging the platform for customer support and to get feedback. With Whatsapp you do not need a pin or access code to communicate with your customers if you already have their numbers. We know some people feel more comfortable to respond to a message over WhatsApp instead of bbm or picking up a phone call.

Tips to using WhatsApp as a CRM channel

  • Your display name should be your brand name and must be uniform with other social media platforms you’re actively on.
  • Try as much as possible to not send a broadcast message (BC), it puts customers off and they could be tempted to delete you from their contact list
  • Take permission from your customers before adding them to any group, customers perceive this as being rude.
  • Get feedback from your customers, ask them if they are satisfied with the product they got from you.
  • Before posting a testimonial, get appropriate approval from your customer. Some customers are not comfortable with brands posting their chat on social media to the public.
  • Respond effectively, ensure you are adequately resourced to handle customer queries. The worst thing you can do is to claim to be active on whats app but not respond as soon as you should.
  • Use WhatsApp web while responding to messages. It could be faster for you if you're more comfortable with a laptop than a 5" screen

4. Twitter

Twitter is the second largest Social Network in the world with over 500 million users and over 1.8 million users in Nigeria. And it provides your brand with a great way to interact with customers.  Also enabling you get adequate feedback about your brand/product. This awesome platform is a CRM tool that you can’t ignore. Ultimately Twitter allows you to build up customer advocacy

Tips for using Twitter as a CRM channel

  • Set up Your Twitter bio: Make sure your bio says everything you want your prospective customers to know about your brand/ product. Also make sure your contact details is visible on your bio if dimmed necessary. And update your profile picture. Your bio is how people will immediately judge if your account comes off as spam or not. I advise you use similar display pictures in other social media platforms you’re active on.
  • Keep track of your interactions: It is important to reply to customers as quickly as possible in order to create customer satisfaction. Also make them understand you’re here to help solve all their complaints and issues.
  • Don’t be invisible: Participate at least once a day on Twitter (this can and should include links, retweets, favorites and conversations.) When you post consistently, you stay on your followers’ radar, and they’ll be more likely to continue following you, trust your brand and buy from you.

5. Facebook

Millions of people around the world spend countless hours socializing with friends and connecting with their favorite brands on Facebook. Developing great customer service is like nurturing a friendship on Facebook. To build trust with fans & customers, your business must be perceived as genuine & open with nothing to hide. So the question is do you answer FAQ’s on your fan page?

Also keep in mind Messenger for Business. This was launched a while back and has been said to have very good customer engagement since its launch. Checkout the official Messenger page

facebook-messenger-for-business

Here are a few ways to create closer customer relationships with Facebook

Tips for using Facebook as a CRM channel

  • Update your profile with contact details customers can easily reach you on
  • Shorten your response time to get the responsive badge: Many customers now turn to Facebook when they have a complaint regarding your product or service and they also look out for the response rate badge. It is vital you respond in a timely manner to get the active response badge.
  • Add a personal touch by addressing your customers by name when they leave questions on your page
  • Ask fans for feedback: There are many ways you can do this effectively. This could be done through comments, messages and testimonials. Listen and respond to all feedbacks including the negative ones!

Conclusion,

Each day, people are discovering new products and brands they should associate with online. Now is the time to clearly define your own social selling and relationship style/ pattern you want to have with your customers so you stand out from the crowd.


engage with content

6 tips to engage your online community with your content

As a community manager and social media marketer, your major goal is to increase likes, shares and social engagements using different kinds of content. The higher the engagement, the bigger the chance of connecting with targeted audiences that convert as leads or sales.

Looking for ways to spark your engagement? Try out the following tips in the next few days and watch out for their effects.

#Tip 1: Create engaging content

In 2012, Facebook conducted an internal survey to discover topics that generate most engagement. The type of content that these brands were creating was put into one of three buckets:

  • Content that directly promotes the brand, like an ecommerce brand saying “this weekend we’re giving 100% cashback on all transactions, tell a friend’!
  • Content related to the brand but not about the brand, such as “The thing I dread the most about online shopping is______”
  • And content unrelated to the brand, for example, “Thank God it’s Friday! Let’s play another round of ‪#‎WouldYouRather! Given two choices, would you rather... Marry for Money or love”?

Facebook found that the content that had the best engagement for brands was content related to the brand but not about the brand. The reason is that this type of content is focused on your customers, not your brand. So if you want to be more engaging, don’t focus strictly on promoting your brand. Instead create customer-centric content that your target audience can relate with.

#Tip 2: Respond to the people that engage with your post

I got this tip from my boss, if someone tries to engage with your brand on social media, make every attempt to interact back. Ask questions, tell them thank you, and acknowledge them for contributing. Don’t just RT and move on to the next tweet. Engage with those who want to engage with your brand to get them to be constant contributors.

#TIP 3: Create engaging Like vs Share post

Everybody likes to feel important, giving your community an opportunity to hear and accept their opinion even if it just involves making a choice between two options from your post can win their hearts.

#Tip 4: Run a fan contest

Everyone loves a good contest, Contest appeals to an online community and gives a good sense of engagement in most cases.  A little tip to make your contest campaign go viral is by going through a User Generated Content (UGC) route on social media.  UGC is any form of content such as (images, tweets, chats, audio etc) contributed by your online community. Chivas Regal, a Nigerian alcoholic brand under Pernod Ricard group did a good one on Father’s day.

#Tip 5: Reminisce with your target audience with a good old content

Share good old pictures or contents your community can relate and engagement with. You could use a caption asking if they remember these moments in their lives. I definitely can relate to the content GTCrea8 put up on their twitter page.

#TIP 6: Join the trend

It’s healthy for your brand to join online conversations that wouldn’t stain your brand. The Nigerian football team arrived late for their match with Japan which was also the first soccer match at the Olympics games Rio 2016.  This topic was trending on twitter in Nigeria, and UpInTheSky, an advertising agency contributed to this topic with their instagram post.

Show UP, Turn UP. #NGRJPN #dreamteam #tgif #flightteam #upinthesky

A photo posted by Up In The Sky (@upintheskyng) on

 

 Final thoughts

Social media basically is all about storytelling and building relationships. It’s your job as a social media marketer or community manager to recognize the importance your customers and audience play in developing a thorough, accurate, and engaging story on your platform. It’s also a great opportunity for users to connect and get involved with your brand, making them feel significantly recognized and special.

What's your special tip on generating engaging content with your social media community? Let us know in the comments box below.


beginners guide to Facebook advertising

Facebook Ad Terms Glossary and their meanings

Facebook ads could be overwhelming with so many advertising terms and acronyms especially to new marketers. While almost all of the definitions below were got from the Facebook Help Center, they aren’t all from the same page, anyone needing help could easily just give up.

So I decided to be nice :D and put together an informative glossary on Facebook ad terms and acronyms. I hope this helps!

  1. Account spend limit: You can set an overall limit on how much your advert account can spend either daily, weekly or monthly, which can be adjusted at any time.
  2. Audience Insight: This lets you know about the people who matter to your business so that you can understand what matters to them. Learn about their locations, interests and behaviors so that you can create messages that will help your business grow.
  3. Ad Auction: For each ad impression, Facebook’s ad auction system selects the best ads to run. This is based on the ads’ maximum bids and ad performance. All Facebook ads compete against each other in this process, and the ads that the system determines are most likely to be successful and relevant will be shown.
  4. Ads Manager: From your Ads Manager you can view all of your Facebook ad campaigns, make changes to your bids and budgets, and pause or restart your ads at any time. You’ll also find your Billing Manager containing your payment history and funding sources information, and you can export ad performance reports from the Reports tab.
  5. Adverts Reporting: Helps you create and export reports in advert manger to see your most important advert metrics and learn how you’re reaching your goals
  6. App Adverts Helper: Helps you troubleshoot & fix any problems with your app adverts
  7. Budget: The maximum amount that you're willing to spend on each campaign. Using a daily budget sets the maximum that you want to spend per day. Using a lifetime budget sets the maximum that you want to pay over the duration of the campaign.
  8. Business manager: Business manager helps you manage advert accounts, Pages and the people who work on them.
  9. Bid: You can use automatic or manual bidding depending on how you want to pay for your advert. Automatic bids lets Facebook set your bid amounts for you. While with manual bids you set the max bid you're willing to place.
  10. Campaign: A group of ad sets that you create. All of the ad sets in a campaign share the same objective. E.g conversions, awareness, traffic to website... But individual ad sets have separate ads, bids and targeting.
  11. Clicks: The total number of clicks on your advert. This may include off-site clicks to your website, Page likes, post comments, event responses or app installs.
  12. CTR: Click-through rate for link clicks. The number of clicks that you received on your advert that direct people off Facebook, divided by the number of impressions.
  13. CPC (Cost per Link Click): The amount that you are charged each time someone clicks on the link in your advert to your website or app store. Your total charges are based on the amount that you spent on the advert divided link clicks that the advert received.
  14. Cost per App Install: The average cost for an install of your app as a result of your advert.
  15. Cost per Mobile App Rating: The average cost for each rating action in your mobile app as a result of your advert.
  16. Cost per Credit Spend Action: The average cost for each credit spend action as a result of your advert.
  17. Cost per Check-in: The average cost for each check-in as a result of your advert.
  18. Cost per All Actions: The average that you've spent on actions. For example, if you spent $20 and you got 10 Page likes, each one cost an average of $2.
  19. Cost per Offer Claim: The average cost for each offer claim as a result of your advert.
  20. Cost per Mobile App Start: The average cost for each mobile app start action as a result of your advert.
  21. Cost per Page Like: The average cost for each Page like as a result of your advert.
  22. CPM (Cost per 1,000 Impressions): The average amount that you've paid to have 1,000 impressions on your advert.
  23. Cost per Checkout (conversion): The average cost for each checkout on your website as a result of your advert.
  24. Custom conversions: Create custom conversions to track specific actions that people take on your website, and use them to optimize, track and see reports about your adverts. You'll need to create a Facebook pixel before you can create custom                conversions.
  1. Daily Budget: Your daily budget is the amount that you've indicated that you're willing to spend on a specific advert set per day.
  2. Delivery Insights: Improve the performance of advert sets when delivery is limited by bid, audience or other factors.
  1. End Date: The date that your campaign is scheduled to stop running. A campaign's start and end dates are based on the scheduling of the advert sets within it.
  2. Frequency: The average number of times that your advert was shown to each person.
  3. Impressions: The number of times that an advert was viewed. With a few exceptions, an impression is counted each time an advert can be viewed when it enters a person's screen on Facebook, Instagram or the Audience Network.
  4. Images : Find and store all of your images for your adverts
  5. Mobile app installs: This ad is made for developers. When people click on the ad on the mobile device, they will be directed to the App Store or Google Play to install the app.
  6. Objective: When you advertise a Page, app or event, the first thing you will be asked is “What is your objective?” Which means what you like this ad to do. The answer to this is the goal of your ad. It could be page likes, conversions, leads etc.
  7. Offers: Facebook Offer is an official way for brands to run a deal (discounts, coupon, and bonus) through the Facebook Page publisher tool. Offers are shown in News Feeds of Fans and friends of Fans if supported by Facebook advertising
  8. Optimization: Your bid will be optimized to help you to achieve your goals atyour budget
  9. Power Editor: Power editor lets you Import & Export adverts and bulk- edit your work. For example, Power Editor allows operations like mass-editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. With Power Editor, you can also monitor ads stats in order to optimize ads and campaigns from within the tool itself
  10. Page post: This is a platform on Facebook specially made for brands to create different kinds of posts to promote your page
  11. Partner Categories: Partner categories are a targeting option that you can use with your advert to identify and reach the right people with the right message on Facebook, based on their activity outside of Facebook.
  12. Promoted Post: Promoted posts are an easy way to get more people to see your posts in News Feed. If you’re a Page admin, you can promote recent posts directly from your Page timeline by going to the bottom of any post that’s been recently created, and clicking on the “Promote” button. When you promote a post, it will be shown in the News Feeds of more of the people who like your Page than you would reach normally. Promoted posts are available to Pages with more than 400 likes.
  13. Reach: The number of people that your advert was shown to.
  14. Social Reach: The number of people your advert was shown to with social information. For example, if three people see an advert twice each that says a friend likes your Page, it counts as three social reaches.
  15. Target Audience: Choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience. Targeted Audience is the number of people that your advert targeting can reach, i.e. the estimate that you see while creating an advert.

I tried to be as exhaustive as possible on this list, but I'm sure I missed out a few things. If you find any term that isn't covered here, drop a comment in the comment box below so I can have it included.


beginners guide to Facebook advertising

HOW TO TARGET POTENTIAL CUSTOMERS WITH FACEBOOK ADVERT

Are you just starting a business and you want to create awareness to your prospect customers? Have you thought about targeting them with Facebook advert?

In today’s article, you’ll discover some DIY’s on how to get more customers through Facebook ads.

Facebook ads offer a quick, easy, cost-effective way to reach consumers in your environs’.

1 CHOOSE AN OBJECTIVE FOR YOUR CAMPAIGN

To get started, Click on Facebook Ads Manager on your desktop and click on create Ad.

From here, you’d select the marketing objective of your ad. The objective determines the type of ads you intend to run. What you choose depends on your goals, and what you plan to achieve.

Facebook objectives2 TARGET YOUR AUDIENCE

Facebook has ads specially designed to reach targeted users at any location. When selecting the location option, it is advisable to reach people close in proximity to your Business. You have the option to specify the country, state and city you want to target, with the mapping tool

You can target any type of Facebook ad for your prospective customers, it is advisable you’re specific with your geographic area for the audience you’re targeting. (Please don’t forget to change the location from USA to your preferred state, lol… have heard of cases where people forgot to do so)

location targeting3 SELECT YOUR DEMOGRAPHY

Facebook also gives you the ability to target ads directly to consumers according to their precise location is an invaluable tool for marketers. But it’s not quite enough.

If you want to maximize the ROI, you need to look beyond location targeting isn’t enough, you need to look at demographic

Demographics helps you to be more precise with whom you target your ads to, you’ll want to choose one of the other Facebook ad types, the most versatile of which is Boost Your Posts. This is because anything within reason can be incorporated into a post: discounts, address,

Regardless of the ad type you choose, begin by selecting the location, age range, and gender you want to target. Then narrow down into the demographics you want to target, such as education, income, interests, hobbies, and behaviors.

interest targetingIf you’re not sure of what to type, click Browse. You can then explore the different demographics, interests, and behaviors that are available to you.

You could select multiple options here. However, the default setting is to INCLUDE People who match at Least one of the Following. This means you’ll target anyone who matches any one of your targeting options, and each targeting option you select will expand your audience.

4 Edit placements

As you already know, Facebook acquired Instagram a while back and extended its Ads API to cover the network. So another thing to keep in mind is that by default, Facebook ads also show up on Instagram. You can select / deselect to show Instagram only ads, Facebook only ads or a mixture of both. You can also select to use one or both ad unit options on Facebook itself. Checkout our beginners guide to Facebook advertising for more details.

facebook placementsAs a brick and mortar business it makes a lot of sense to limit the reach of your ads to people within a reasonable distance around your location. This applies whether you’re boosting a post, promoting your page, or trying to send people to your website. Like I said in my last post, once you’ve had a chance to practice and play around with Facebook ads, you’ll see that it’s a very useful tool for all marketers, small and large businesses.

Have you tried out Facebook ads in the past? Let us know what experience has been like in the comment box below


referals for your brand

Three quick tips for launching any referral campaign in Nigeria

During my research on referrals, I found an interesting quote by Mark Zuckerberg which “Nothing influences more than a recommendation from a trusted friend”

Your current customers have such great potential in you more customers. Just by spreading the word to their family and friends. This activity by most brands has been termed Word- of-mouth marketing (WOMA)

I like to call referrals Word-Of-Mouth but on a wider scale, using different online channels and medium. Generally it’s humane and logical to believe and accept what people close to us say about a product. Much better than a brand trying to convince us using different paid ads.

Referrals can bring an endless number of new customers as long as products truly meet the needs of the initial customers or users. However, getting people to talk about your brand and refer friends can take different approaches. Put into consideration different factors like, type of service offered, the target market, promotional channels etc.

So if you are asking yourself how you can possibly get customers to give positive referrals about your brand as a new or existing business, here are some suggestions which have been proven to be effective using a Nigerian brand Zoto Nigeria (a mobile money app) as a case study.

Tell your users

One factor can make or break your referral campaign. And that is how and where to communicate and create awareness for the program to your users or customer.

Below are some ways and channels Zoto Nigeria shared the information to their users.

  • Push Notification

    Push notifications allow a smartphone or desktop display text or image driven message alerts. This is similar to the notification message you get from your Facebook or Twitter app. Zoto Nigeria sent daily push messages, to be precise about 3 messages a day, reminding their users about the referral program. This approach proved to be useful as many Zoto users who received the push messages began calling to get more information on the program.

  • Social Media

    Social media is a powerful tool for a brand to advertise, educate and most importantly share information. Online users are counting on social media for new and relevant information from the brand. Your referral campaign should be uploaded and posted across all social media platforms your brand is active on. As a start-up, you might not have enough organic reach to make your referral campaign reach a wide audience, hence you can promote the referral posts on different social media platforms for adequate reach. These will help increase your chances of acquiring new customers, furthermore it will help generate word-of-mouth marketing for your brand.

  • Emails

    Email marketing is still one of the most effective forms of marketing. You are 6x more likely to get a click-through from an email campaign than you are from a tweet. Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Yes, social media has become a very powerful marketing tool in recent times but we still need to continue with our good old friend email. Email marketing should specifically be used for your referral campaigns.

  • Blog post

    You can also write a blog post to tell current and prospective users about your referral program. Or educate other influential bloggers to write about your brand and the referral program coming up. Make sure to optimize the article for SEO. This helps it rank well when people are looking for "your company" + "referral program". This will give your users who are looking for the referral program another easy way to find it.

Inclusion of Relevant Rewards

Understand what motivates your users to make a referral then design your program to give out rewards that match their motivations. Rewards are a crucial element for performance. Zoto Nigeria’s referral program was based on a double-sided reward, where both the referral and the referee got rewarded.  This even reward structure helps encourage both parties to participate in the referral promo.

Make the process easy

Getting your users interested in your referral program isn’t complete until your onboarding process is straight to the point. If you make your user do unnecessary things in your referral program, you’re going to have abandonment issues and dormant users after your referral program. Also remember that your customers are not copywriters, get your marketing team to put together a simple content template for your existing users to use for referrals.  Your marketing team should also do an AB test on different design/copy and calls to action for the one which will appeal to your target audience during your referral.

https://twitter.com/LucilleOssai/status/751403545551839233

In Conclusion, for a successful referral program you need to dedicate real resources towards it.  Let your marketing, customer service and development team be in sync to make the referral program a success. You need to treat your referral program like your other marketing channels. With this approach, not only did Zoto Nigeria get over 12,000 new users within 3 days of their referral campaign, it also helped their SEO because different bloggers wrote about the promo. This clearly shows that if referrals are done smoothly it brings adequate traffic and brand recognition for most startup companies.

Looking for the best referral strategy for your business? Let me know by replying in the comment below


hiring website designer

Consider these things before hiring a website designer

Modern business at some point would need a website, either to be created or revamped. However, the challenge faced most times is getting a good website designer to come up with great ideas and designs. Apart from these, there are other factors to be considered before employing or outsourcing your website design to anyone

Carefully considering these tips below before choosing a web designer could avoid time wastage and disappointment

1. Request for the designers personal website

The first thing you should checkout before giving the web developer you intend to hire a call is the quality of their own business website.

If the site looks shabbily designed (or somehow,  lol,  like I always say), you will absolutely get the same quality of work. If there are lots of errors like 404 errors, dead links, poor web graphics etc. then you should know your own website is going to look similar. This just simply means the web designer cannot offer you what it can’t offer itself. However, if on the other hand, the website is a clean classy design and excellent in functionality, then feel at home. You should on the right track.

2. Request for his/her potfolio

“Can I see a website you have designed before?” Should be the first thing you ask a web designer when you meet one. You don’t want to patronize a learner in the business of web design that will use your website for practical. This is not to depreciate the freshers in the industry. But we are trying to lay emphasis on quality experienced web designers

3. Make sure you get along with your designer

Most times, getting along with your developer can aid getting things done faster. You are trusting someone to accurately reflect what you stand for and broadcast your business through a website. Pick a web design partner who is passionate and cares to learn about your brand. Make sure you get along for the sake of time, money and your work in progress website!

 4. Go straight to the point

Make it a priority to know all the details of working with the particular designer you are hiring. This will allow you have confidence when making complaints if you need to, because you gave clear instructions. Before committing and placing a deposit to work with the web designer you hired, you both should be clear on few things like

1: How long will it take to complete the work you are looking for?
2:Have a beginning and end date, these dates are proofs on the responses of you as the client. A delay in your projects shouldn’t be more than two weeks.

5. Price

In the interview stage, price should be the last thing you discuss. If you make it the first, as most people do, you will likely end up with a very poor choice. Why? The amount you pay determines the quality of job you get – this is a general rule. Cheap web designers always ask for cheap price and deliver cheap jobs.  Also study the countenance of the designer, if he is more passionate about the money than the job, you might just end up with a money driven designer. Don’t get me wrong there is nothing wrong in wanting to be paid so much for a job, but discussing more about the money and less of the job to be done gives you an idea of the kind of designer you would end up with.

In conclusion, before you hire any web designer ensure the designer owns a functional website, offers quality customer care service (i.e. easily accessible and available to take care of your complaints), and has a good portfolio of completed website design projects.

Don’t forget that when it comes to web design, what you pay for is what you get.

Had to hire any designer in the past? Tell us your experience in the comment box below


social media intern

5 ways to get the best from your social media intern

My first days starting out as an intern at my company were quite fun. Having pizza on a regular and going to watch movies in between work weren't things I was really accustomed to. But starting off also had its challenges.

As more companies embrace the culture of internships, we need to keep some things in mind. Hiring an intern without a Key Performance Indicator (KPI) isn’t a good way to start the journey.  So to prevent yourself from experiencing unnecessary back and forth conversations with your next intern, here are a few things to get you started on the right foot.

Research

Employing a new intern is a perfect route to get honest feedback on how your brand is perceived. So let your new intern do a little research about what they think of your social media pages. This also gives your brand a great opportunity to check and balance on the feedback she might have.

Create a Social Media Calendar

Another thing you can have your intern do is put together digital media calendar or help contribute for a start. When I was a new to social media, one of the things I liked to do was plan out content. This is something your social media intern can get busy with. However it is advisable you put your intern through your brand messaging and ethics. And be sure he/she is clear with the Corporate Identity Manual (CIM) before creating content.

Web Monitoring

Bloggers will always talk about your brand, especially if you start making some headway in the industry. And half the time, you have no idea what's being said if you're a busy SME owner. This is another channel an intern can help out with. I currently use tools like Google Alerts, Mention and BuzzSumo to monitor mentions for Zoto.

But that's just the first step. Your intern must go ahead to read through all these posts to be sure the information on them are correct. We had one guy inflating our promotional offers by about 10k for example. A simple comment or mail to the editor can hep straighten things out and get the right info across.

Make reports

Teach your intern how to put together periodic reports with engagement and growth analysis. You could get him/her to use social media analytics tools like Facebook insights and twitter analytics for a start. As a social media intern, they should be able to analyze past social performance on all your platforms. Not just for the knowledge growth of the brand but to also measure how well she is learning in your company.

These reports should be shared with all stakeholders (personnel that require this information) to give them a birds eye view of your current social standing.

Sign your intern up for online classes and tutorials

Being an amazing boss isn’t all about sponsoring lunch. As the saying goes, teach a man to fish, don't just keep handing him fish (paraphrased) :). There are a lot of great - and free - online courses an intern can take. Check out websites like HootSuite University and skillshare, you're sure to find some great content for them.

Remember your intern came to learn, it will be awful if they leave without you or your company adding to their knowledge base.


3 steps to a productive brainstorming session for brand taglines

3 Quick Steps To Productive Brainstorming For Brand Taglines

So I had the privilege to be part of one of the brainstorming sessions at Localized Digital.

The idea was to come up with a tagline for the brand, which anyone in the marketing industry could relate to.

Here are some of the tips that helped us, and in no particular order :)

1: Have a moderator

Assigning someone to guide the brainstorming session in a productive way is key. Though the entire point involves a free flow of ideas, this can quickly get off track and out of control if not kept in check. Here, the moderator takes note of every idea brought up.

For example, during our brainstorming session, Osaze was the moderator. He wrote down every idea on the board. He also did a great job of bringing us back on track every time our attention were diverted. Like the one time we all suddenly realized we were hungry, hehe

2: Write Everything You Do

Mind mapping is a popular and powerful brainstorming tool used to visualize related terms and ideas. This happens by creating a diagram or writing the central idea, and then grouping the central idea into major sub-topics. For example, we wrote everything we do in our industry, we identified our target audience, our services and demography. You can create mind maps either on paper or a whiteboard. While brainstorming you need to have markers, pens, notes and a large amount of whiteboard space for everyone involved. Remember that every idea, good or bad should be noted or sketched out.

3: Play with Synonyms

One great word exercise is creating a "word storm." Here's what we did with words during the brainstorming

Step 1: Write a bunch of words related to your brand and services down. These words usually represent what your brand does or hopes to achieve. In our session, we had things like marketing, answers, solutions, networking, digital, online...

Step 2: Next we wrote another bunch of words related to the people we're looking to reach out to. Your user personas. In our case, we had professionals, SMEs, startups, agencies, experts and interns.

Step 3: This step was specific to us, we wrote down the last set of words that related to location. Which turned out to be local and Nigeria

Step 4:  What we did next was to come up with one word that summarized these three things, first what we do, then our audience, then the target location.

Step 5:  That's when the fun began, we had all sorts of synonyms generated for these summarizing words to see what worked. In the end, none of them pieced quite well together. But in all the plenty gist, Osaze got an idea

The big catchy tagline :D : A Marketing Society for Everyone!

Here's why it worked. Our core service was featured "Marketing", and our aim got captured too, building a "Society". And in the end, "Everyone" needs to understand online marketing in this day and age. At least to some extent, and that's what we hope to help achieve.

What tagline do you use for your business? And did you have to do a proper brainstorming like this for it? Let us know in the comment box below.