smw event

Join Osaze at SMW's 2017 Masterclass event

I'd be facilitating a masterclass event at the SMW 2017. Check out details of the event here -

Hoping to have a swell time with you there. And if you have any questions you'd like me to address there in person, you can tweet @ososoba to ask them. If you attended the event (or didn't) and would like to download the slides, here's a link, download the Masterclass PDF here.

Have any more questions for me? Send a tweet with the hashtag #AskOsaze and I'd be sure to post a response in one of my videos.


AskOsaze Ep 3 - marketing your online store

How to market your new online store #AskOsaze Episode 3

While setting up your new online store, marketing should be one of the core plans you focus on. The thing to always keep in mind is that marketing will cost you something. No matter how it's done, there's bound to be some cost to it, either financial or monetary.

In today's episode, I give practical steps on how you can go about marketing your online store.

Keep in mind that this is a very basic approach to marketing but can be very effective. If you have any more questions, comment on this post or tweet at @ososoba


Don't forget to comment with questions or contributions :D

askosaze episode 2

Running your store isn't rocket science. #AskOsaze Episode 2

I might be talking to you, or a friend, or your mum, anyone really. But truth is, a lot of people try to get away with the excuse that it isn't easy to setup their own ecommerce store.

Step out of that shell, take the bull by the horn, there's never been a better time.

Tell everyone you know that might be holding out on this... it's time to take that product to the market.Click To Tweet


#AskOsaze kicks off this week! Get answers to pressing questions

It's been a long time since we had this planned, but procrastination is a b** :D

My name is Osaze, and I'm an editor at Localized Digital. I've been into online marketing for about 5 years now. Worked with major brands and small SMEs alike. I have trained on many platforms including Google, Wild Fusion Digital Center, and personally on a freelance basis.

I'd love to answer any questions you might have that are marketing related.. so go ahead and ask anything, I'd be happy to post responses every week.

You can tweet the question at me, or just post a comment here. Alternatively, you can send a mail to

Tweet a question @ososoba to #AskOsaze anything on Digital Marketing.Click To Tweet

GO BIG OR GO HOME: Social Media in Nigeria

According to old fables, Nigerians are always late to everything, hence the evolution of the phrase ‘African time’. But that’s not what this article is about.

Due to our late adoption habit, Nigerian brands shunned the need for a social media presence while brands in other parts of the world were already utilising this gold mine.

Finally, we woke up to the reality and almost every MAJOR Nigerian brand has social media accounts. From telcos to FMCGs to banks, Nigerian brands are making a major headway in communicating with their consumers via Social Media.

We finally decided to go where the consumers are which is online.

Some of these social media accounts are being managed properly, while other are downright lazy. Responding to every customer complaint the EXACT same way (yes GLO, I’m looking at you ?).

As a community manager, I know the pressure that comes with balancing youthfulness and brand identity while engaging with the online community. You have to think twice (maybe three sometimes) before responding to tweets and comments on the company's account. Remember the social media manager for Tecno Mobile who went on and on about her break-up on the company’s social media account. She must have been very heartbroken ?

But who's getting it right?

A Nigerian ‘brand’ has successfully struck that balance (I FOUND GOLD)

I don’t even know if they can be categorized as a brand, but I’m talking about EFCC. Yes, you heard me Economic and Financial Crimes Commission.

Who would have thought that such a strict and ‘serious’ brand can have an AMAAAZING sense of humour?

I was really intrigued by their recent popularity and I decided to do a little digging.

The era of their famous clapbacks started in mid-November 2016. Before then, they were just a boring Nigerian government agency with a twitter account ?

The EFCC Transformation

But now, the transformation is EPIC!

They have successfully increased the brand’s affinity and online sentiment score just by humanizing the brand.

I don’t have statistics but I can guess that most of their 106k followers are there for the clap-backs and witty responses. The fun, yet firm way they communicate and pass their message exemplary.

Shocking, but EFCC is killing it right now on social ?. Nigerian brands should watch and learnClick To Tweet

Some learnings from EFCC’s official Twitter account:

  1. People might follow you for the funny stuff in the beginning but eventually they will gain interest in your content and inadvertently increase your brand visibility and impressions.
  2. If you are going to be on social media as a brand, you had better be flexible or just leave that space for the fun people.
  3. The trend might not be yours but if you are going to jump on it, do it FAST. Who knows, it might just belong to a competitor.
  4. The online community only engages with your content when it interests them. Even if you have a message to pass across, let it be subtle.
  5. Bullies are everywhere online especially Twitter, put them in their place without being rude.

Note: if you know the person handling their Social Media, I’d love to meet him/her. I’m a BIG FAN!

Thanks for reading. Kindly drop a comment