Youtube discovery ads

Advertise on YouTube search on mobile: YouTube Discovery Ads

If you're familiar with YouTube advertising, you probably already know YouTube TrueView ads, and if you're not, you've at least seen the skipable ads that show up for 5 seconds when you watch videos on YouTube, that used to be called YouTube TrueView ads, but with recent changes to the technology and a new focus on mobile, Google is renaming the ad format to YouTube TrueView Discovery Ads.

To win over users who are choosing which video to watch, we built TrueView discovery ads (formerly known as TrueView in-display) – a format tailored specifically to helping users discover your brand content. - Google AdWords Blog

YT_TrueView_Discovery

 

Seems really straightforward right? And it is!

So what are TruView Discovery Ads

To put this simply, TrueView Discovery ads become a more integrated part of the YouTube search process, providing more brand relevance and increasing engagement by reasonable amounts. One brand saw a 20% increase in channel subscriptions and over 600,000 organic views from their paid advertising.

So say you're a makeup brand, and you have a good video to promote on YouTube, using the TrueView Discovery ads, you can reach customers looking for how to properly use brushes and eye pencils and stuff like that...

Here's a short video explaining the new TrueView format

How have you used YouTube so far? Do you thin this will be a huge improvement for you and your brand? Let me know your thoughts in the comment box below


learn digital marketing free

5 places where you can learn Digital Marketing for free

With the steady rise of online marketing in Nigeria today, more and more people try to get into the industry to learn, practice, or earn a living. And as brands decide that traditional methods of advertising aren’t enough, and they place higher demands for online media, we are gradually creating an ecosystem for both demand and supply of the online marketing skill set.

In light of this, the typical aspirant runs amok online, looking for all the best resources out there to arm them with the knowledge that they need to break into this new and exciting world of online marketing, but in most cases, we get fagged out, nothing seems to make sense and it’s all just too much information. I understand that first hand :)

From my few years of following the Nigerian digital space, I’ve done a lot of reading myself, both professionally with standard courses and unprofessionally on random websites and blogs, I’ve seen a lot of resources and downloaded way too many ebooks. But I’m here to save you all that stress, and if by any chance you think I’ve made things more complicated for you after reading this, just give me a shout out in the comment box.

Here are a few sweet spots for learning online marketing.

1. Quicksprout

Quicksprout.com is a company/blog owned by Neil Patel, a markting expert by normal standards and a good read on almost any day. I love quicksprout because of Neils easy to consume content, and the nicely put together guides that he publishes from time to time. And above all I love the guides he puts together.

Head over to Quicksprout today to read up on all 12 guides by Neil Patel
Level: Beginner to Advanced
Price: Free

2. Copyblogger

Today's world of marketing is hinged on content, like they say, content is king. And the reasons  are simple, content can give you free traffic from SEO, and it's also one of the easiest ways to convert leads to customers, that's why Copyblogger is so relevant. The Copyblogger blog is filled with articles on how to get content right and how to copywrite for the web.

You'd want to also check out their ebooks, my best is "A business case for agile content marketing", that book blew my mind open, practically.
Check out Copyblogger now for the best content marketing tips.

Level: Beginner to Intermediate
Price: Free

3. Think with Google

Can't go too far without mentioning Google right? You remember when I said content is king? Well, Google is the king of content so... I guess they're the real king, lol.

Think with Google discusses today's digital landscape and shares important research material based on surveys carried out by Google and data from its platforms. The best series I've read on the blog was on the Zero Moment of Truth or ZMOT.

Get a chance to Think with Google, checkout the blog.
Level: Intermediate to Advanced
Price: Free

4. Moz Beginners guide to SEO

Ever heard of Search Engine Optimisation? It's simply the process of getting your site to show up more on Google search results pages, put another way, it's a great way to get free traffic. Every good online strategy includes SEO and it can drive business revenue especially for bloggers like Bella Naija and our very own localizeddigital.com.

On my personal blog, I don't get so much traffic, mostly because I talk about a niche topic and I'm not very consistent there, but in the last year alone, I've made millions in job contracts from free traffic I get from Google search.

Understand the value of SEO yet? The moz beginners guide is a 300 page eBook that explains everything about SEO. This is definitely a must read for aspiring marketers. Check it out here
Level: Beginner
Price: Free

5. Practical ecommerce

Do you own an ecommerce site? Or you want to start one? Ecommerce isn't as easy as it seems from the outside, but having enough information on how to operate one definitely helps make the job easier.

For example, do you know about drop shipping? A simple technique that could save any ecommerce business hundreds of thousands in logistics. Or why it might be better to use a CMS platform for your ecommerce store rather than building from scratch.

Practical ecommerce, like the name suggests, is a blog dedicated to the ecommerce industry. It provides ideas and suggestions including research data to help you better operate your ecommerce site.

If you have an ecommerce business, this one is a must, check out the site here
Level: Beginner to Advanced
Price: Free

The secret extra resource

A lot of foreign website talk about digital marketing in a foreign way. They talk about technologies only available in developed countries, and user patterns only white people follow. That's one of the major reasons why localized digital was started. We want to help you learn and understand digital from a local context. That's why we're the last and most important resource.

Check out all our blog posts here. And don't forget, you can always ask your questions on the community forum

That's a wrap on the short list, these websites will help you get started on the right path to learning Digital Marketing. Let me know which other websites you know in the comment box below.


Its travel season! 4 ways travel agencies can get more clients

A warm sunset seen in South Africa's Kruger National Park. Getty Images
Even with the crazy dollar exchange rates and harsh economy downturns, Nigerians will still travel out for the holidays, its just a fact, might be less than usual, but we still have to see the world right?

With the season also comes more business for travel agencies, then the real question becomes "How do I get more customers this year?". If you're asking yourself the same question, you've come to the right place, we're going to explore the quick ways you can get customers in the next few weeks as a travel agency. Lets dive deep.

Get testimonials from previous customers

Nothing sells like social proof. If agency A publicly says it has served over 10,000 Nigerians and helped them get to over 100 travel destinations with smiley happy faces of 100 of those 10,000 customers at places like Seychelles, New York, Zanzibar, Dubai... (you catch my drift), it will likely get more attention than agency B who never mentions it - even though agency B might have done more than that.

Be sure to ask your customers to show their appreciation of your good service by sending in written or video testimonials, including pictures, that you can put up on your website or social media page.

Reach out to existing customers

If you read our post on getting better results from SMS marketing, you probably already know that you should be collecting your customers phone numbers, and also their email addresses, for marketing purposes. As a travel agency, this should be done by default considering you need these details to get your client's flight schedule in the first place. Be sure your existing users know about ongoing promotional offers by sending out emails and SMS messages regularly to them, and like we always say, segment those messages to make them more relevant.

Run a referral program if you can

One of the easiest ways to get high converting users is to ask already converted users to refer their friends. Think about it, if I travel to UK often for summer vacations, there's every likelihood that my friends do same, and if I can sell your business to them, I can almost guarantee that you'd be getting customers from them too.

Referral programs can come in multiple forms, think about the best way to reward your customers for referring friends.

Get customers from Facebook & Instagram

Because the travel industry is a very visual one, my best platforms for advertising in this industry are Facebook and Instagram. These platforms also give you extensive demographic segmentation, which helps you as an advertiser reach out to the right set of people.

Here's an example of a travel ad on Facebook by a foreign brand.

Carousel-Ad-Travel

 

Notice how they use images to sell the experience?

There are certainly more ways to get customers as a travel agency, leave a comment in the comment box below to tell us what you do.


SMS marketing

Take these 7 steps to get better results from SMS marketing

As marketers and customers we've all been there, either having a client tell you they want to send messages to 100,000 phone numbers that they bought from the shady looking guy they met through dealdey Read more


payday policy change

60 Day Repayment Payday Loan Ads have been banned by Google

Something interesting happened in the advertising space a few weeks back, and it just might affect a few companies.

Google announced that as of July 13th, payday loan ads that require 60 days or less for repayment have been banned on the platform. The policy lists this as the reason for disapprovalRead more


AdWords Update: Converted Clicks no longer supported

As of yesterday, 25th July, 2016, Google announced that it will stop reporting converted clicks on AdWords. This is important news for most people already running AdWords and here's why...

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